Nicholson Dental

Nicholson Family Dental

“Midas built us a clean, professional website that makes it easy for new patients to reach out to us. We are also now ranked on page 1 for our local search terms and new patients have been calling our practice to schedule.”

-Dr. Scott Nicholson

Brand Development

Nicholson Dental is a small town family practice that has served their community for over 25 years. They did not have a formal logo as their business book has always been full from word of mouth referrals. However, they understood the need to prepare for the future and cement the practice as a strong brand for years to come.  We wanted to keep a basic color scheme, but expanding the branding experience to be more creative and modern. This led to the idea of combining the letter “N” with the tooth for the main icon, and the rest of the brand development process followed nicely.


Website & Digital Marketing

Our goal was to keep the website clean and simple, offering immediate access to a phone number and a “Request an Appointment” CTA. Site architecture and page layout was built with SEO as a top priority, and then site now sits proudly near the top of search engines for its primary keywords. A monthly blog serves as an opportunity to post relevant content to social media as well as assisting with search engine rankings. We have worked with Nicholson Dental for years and are excited to see how their practice expands and evolves with its upgraded identity and digital presence.

View the Website


The Result

Nicholson Dental now has a brand to support its practice for years to come, and appears stronger overall as a business. The new website has been received well by both customers and search engines, and leads consistently trickle in through the opt-in forms built into the site. We are confident our favorite dental practice will continue to shine for years to come!