Responsive E-Commerce Website
Pacific Truck Colors offers a lot of different services and works with a lot of different partners and vendors. The goal here was to systematically organize a lot of relevant information without deterring from the main purpose of the site, which was to instill a strong brand impression and generate leads through an online “Request a Quote” page. A completely customized header was built to deliver the needed functionality for PTC, and online store was implemented to showcase and sell closeout inventory.View the Website
A fully integrated digital strategy was incorporated to maximize the website’s value on an ongoing basis. A weekly blog offers company news, project showcases, vendor spotlights and more in an effort to build community and interest around all that Pacific Truck Colors has to offer. The weekly blog content is consolidated into a monthly newsletter which also features a snapshot of current inventory available for great closeout deals.
SEO, Data & Analytics
The digital strategy is extended even deeper through a calculated SEO campaign. Targeting high revenue keywords that are also supported by the blogging strategy, PTC is now ranking on page 1 of the major search engines for relevant search terms. As this industry has its own set of jargon, we’ve worked hard on the research and communication with this campaign to ensure that we are focused on the same keywords that potential customers are searching.
Pacific Truck Colors is definitely a hard-working, busy group, meaning they’ve relied on us to take initiative of these campaigns. They now have a consistent content marketing strategy and have seen web traffic double through the search engine optimization since we started the campaign.