Truth x Vision
Working with Midas has empowered us to build a brand that’s engaging and powerful. We can stand confidently behind our digital marketing, which is something that not a lot of non-profits can say. We continue to offer a more connected, intimate experience with our donors each day that we collaborate with Midas to tell the Truth x Vision story.
Josiah Close, Board President
Brand Identity
Truth x Vision has a bold mission of instilling the next generation with the dream of ending global poverty. We needed to help them build a visual representation of that voice, working with the budget of an organization that had yet to hire its first employee. To achieve that, we developed efficient, streamlined processes after taking the time to truly get to know them. This led to very little indecision and revision time as we moved the brand forward, maximizing value for everyone involved.
Digital Marketing
As the brand came together, we began establishing digital communication strategies targeted towards donors and volunteers. As a young group, we learned from Truth x Vision that they were not likely to attract new donors right off the bat from a Google search or Facebook ad. Rather, they would grow by doing a better job of staying connected with those that were already invested. We would not have known this if we did not listen first and consult second. Truth x Vision now has a clean website, strong social presence, effective email communications, and is well-positioned for growth in the coming years!
Print Marketing
With non-profit giving being an intangible event, putting something in the donor’s hands is always a good idea. We have created fundraiser event invitations, annual reports, business cards, 5k run flyers, pledge cards, and more for this exhilarating organization. Through this, older donors who may not be online have stayed engaged, while younger folks have seen more than just news feed eye-candy. This strategy has led to increased brand recognition, event attendance, and yes, even fundraising.
The Result
Truth x Vision has grown from a $40,000 organization to over $100,000 in the few years we have worked with them. In our opinion, they have a brand, digital marketing presence, and web platform that is better than the average organization with a $1m annual budget. We are excited to see them continue to grow into the incredible vision they have!
