Do you feel like your Facebook ads should be converting at a higher rate?
It’s easy to throw a picture and a few punch lines and call it an ad. It’s much harder to create advertising that draws your audience and converts them into prospects.
There are so many boxes to be checked before hitting the launch button. Are you targeting the right audience? Are you running the right type of campaign? Which one of the 1,300 targeting options should you choose from? It can get a little overwhelming.
Types of Facebook Ads
To help you, we’ve put together a list with five types of Facebook ads.
- Traffic Generation Ads
Creating quality content and sharing it on social media is great, but unless you are driving traffic to your website, this strategy won’t be very effective. It’s always a good idea to use Facebook ads to expand your reach and get more people to visit your website. Make sure you choose “Clicks for Website” as your advertising objective when setting the campaign.
- Lead Generation Ads
Facebook lead generation ads make the process of collecting email addresses fairly easy. When prospects see your ad on Facebook, they have the option to sign up with just as little effort as it takes them to like a page. The great part about these types of Facebook ads is that they’re designed for the least amount of effort possible. The form the prospects see when clicking on the ad is already filled with information like their name, email address, etc.
- Dynamic Product Ads
Dynamic Product Ads (DPA) is one of the newest and most efficient additions to Facebook’s advertising platform. DPA allows you to display ads to your prospects featuring the exact products that they want to see. DPA uses behavioral information collected with Facebook Pixel to determine which products you should feature in your Facebook ads. Powerful brands, such as Booking.com, have been using Dynamic Product Ads with great success, reporting ROI comparable to search at a fraction of the cost.
Dynamic Product Ads can make advertising feel more like a science than a gamble, as you are showing specific ads based on interest the user has already shown.
- Video Ads
Video content has become a vital part of any respectable brand’s social media strategy. According to one study, video content will account for 69% of all consumer traffic by 2017. So, it’s no wonder that video ads are a great way to promote your business on Facebook and gain more long-term customers.
Not only that video ads can boost the number a video is viewed, but they can also encourage viewers to take a specific action.
- Page Like Ads
Like Ads are simple ads that show your audience that one of their friends has liked a certain page. They work because they provide people with a great social proof – they are more likely to like a page if they see their friends have done the same. Also, they are a great way to get instant exposure if you are just starting out.
You don’t need to spend a lot of money to get more customers. You just have to think strategically. Use these five types of Facebook ads then analyze the result and see which one works best for you.
If you’re feeling overwhelmed, maybe it’s best to give experts at Midas Marketing a chance to help you.
