The science is in: video has proven to be one of the most effective content formats for businesses. Recent reports show that social media videos generate up to 1,200% (no, that’s not a typo) more shares than text and images combined. Integrate the most powerful content format with the world’s biggest social platform and you get an unstoppable weapon.
Facebook Live was launched last year, and it already became a marketer’s favorite tool. Available to everyone, Facebook Live allows you to stream real-time videos to connect with your audience. All you need is a Facebook account and a smartphone, and you are ready to go live.
One of the biggest benefits Facebook Live offers marketers is the opportunity to humanize their brands and give customers a glimpse behind the scenes.
If you are new to Facebook Live, you are probably wondering what type of video formats will get you the best engagement rates. Here are a few suggestions.
- Daily Updates
One of the best ways to engage and inspire your audience is to share daily updates and helpful tips with them via Facebook Live. Numerous social media and business gurus, life coaches, fitness trainers, and other service-oriented businesses have implemented this tactic with great results. Just look at blogger Darren Rowse, and the engagement he gets on every live video he records.
- Behind the Scenes Videos
People love to feel special. And what better way to pamper your prospects than to give them exclusive access to something that most people don’t have access to. Lift the curtain on your day-to-day operations and let people take a peek at the processes behind the products/services they love. For instance, a fashion designer can use Facebook Live to let followers know what it means to prepare for a show.
Behind the scenes videos normally perform very well for any business involved with the DIY crowd.
- Ask Me Anything Videos
Ask Me Anything Video, or AMA, perform amazingly in terms of engagement. And the best part about this video format is that you don’t need to do a lot of preparation in advance. Announce your followers that you will hold an AMA session and ask them to write their questions in the comment section. Then, hit the live video button and answer their questions and curiosities.
- Demonstration Video
What better way to persuade prospects to buy your products than to demonstrate their performance in real-time. You can show people how the product works, and you can highlight certain features, such as usability or durability.
- Livestreamed Events
Another great way to use Facebook Live to engage with your audience is to live stream from events or conferences your company is hosting. Without a doubt, there are numerous followers who want to attend the event, but can’t afford to or don’t have the time. Make the event accessible to everyone by live-streaming sessions, keynote speakers, and other moments that might be relevant to your audience.
Facebook has created a space that can help you achieve your goal: to improve your social media engagement rate. Have you tested it yet? Contact us for a free brainstorm session around your business!
