How to Use Snapchat Marketing for Business
People are starting to become more aware of Snapchat, but often dismiss it as “just another app.” Maybe you’ve heard of it, but don’t really know anything about what purpose it actually serves, especially concerning Snapchat marketing for business. In this article, we’d like to challenge that thinking. As a business, the faster you get into this ecosystem, the more market share you’ll find, as Snapchat has been dubbed as the next big thing on the social media platform. Specifically, it offers unique and valuable opportunities for businesses that other social networks can’t deliver. With more than 100 million active users, 9000 snaps being sent every second and more than 80% of its users in the age group of 13-25, the possibilities are immense.
If your business involves anything trendy, youthful or related to pop culture in any way, you’ll want to start engaging a Snapchat marketing strategy.
Why Snapchat?
It’s highly relational, raw, and effective at capturing undivided attention. The fact that snaps disappear after they’re viewed might sound like a marketing disaster at first, but this actually works in the favor of a thoughtful business or influencer. In an age of endless scrolling and skimming across other social networks, Snapchat engages the viewer wholeheartedly while they watch your snap since they know they won’t be able to view it again. In that 5-10 second time span, your brand can make an indelible mark on your audience.
Snapchat Strategies for Business
Run Teaser Campaigns
You’ve probably seen the power of teaser ad campaigns in television commercials as advertisers have used it for effectively introducing new products and services for decades. With Snapchat, you can run similar teaser campaigns to highlight a new product with a series of teasers, culminating into the final ad campaign. This generates curiosity in the minds of your market and keeps them hungry for the next snap (and ultimately, your product).
Real-Time Marketing
Real-time marketing is the next big thing that businesses are pursuing. While Facebook and Twitter have somewhat engaged this opportunity, Snapchat takes it to a new level altogether. For example, if you are launching a product or participating in a large industry tradeshow, Snapchat enables you to keep messaging the latest pictures and videos to your audience in real-time, adding an exciting angle to your messaging.
Offering Deals & Discounts
Unlike other social media platforms, every post in Snapchat is available for a set time limit. An individual snap has a time limit of 1 to 10 seconds, or you can use the “story” (public update) feature to make a snap available to all your followers for 24 hours. This creates a sense of urgency for your followers, which can guide buying behaviour significantly.
Resolve Customer Problems
Quality customer service is one of the best ways to earn loyalty and increase your brand value in the minds of your existing customers. As a business, you often come across questions about how to use your products, fix problems, and more. Snapchat offers a private, real-time communication platform to engage customers through video, pictures and chat depending on the nature of the problem.
Want to talk Snapchat marketing for business? Contact us and we’ll help you determine if your business is a good fit.
