Over 80% of marketers say that they use Facebook to help to generate leads and beef up their content strategy.
In fact, in a single year, the number of brands using Facebook to advertise their products/services has grown by about 50%.
But how can you use social ads on Facebook to generate valuable leads?
Read this guide to find out!
How Do Social Ads Work?
Basically, Facebook ads take the guesswork out of finding your target market on social media.
After your brand provides Facebook with some information about your company, your mission, and what you sell or offer, Facebook finds users they know will be interested in what you’re all about.
Then, an ad will show up in the “news feed” of your new potential customers. These ads are a much more targeted way to get new clients than traditional digital marketing methods. You’re playing to your niche, not the whole world.
Usually, these ads will feature a special offer (like a discount or a free gift with purchase) created by your brand to entice customers. Then, the Facebook user can essentially “sign up” to get the offer. This means you’ve got a quality lead.
How To Make The Most Of These Facebook Ads
Of course, as social media users are exposed to more and more ads every day, you need to work hard to ensure that yours stand out from the competition.
Start by selecting a wider age range when you’re asked to name your target demographic.
First, doing this will these lead to more clicks to your site, which will ultimately boost your site in the Google rankings. But it will also allow you to “test out” the interest of a wider age range before you totally overhaul your marketing plan to cater to them.
You can also get more specific about the exact interests of your target market through a new Facebook ad feature called “Detailed Marketing.”
This new feature lets you set the required interests of the Facebook users who will see their products in their news feeds.
As opposed to a broader set of interests that possibly fit with your branding, you can get specific about the exact interests you know your target market has.
For example, if you’re a natural beauty company, instead of just “cosmetics,” you may be able to say something like “natural beauty products.”
Doing this won’t just increase your conversions, it will also ensure that you’re spending your advertising money the right way on social media.
You’re Ready To Get The Most Out Of Social Ads
The reality is that Facebook, and other social media platforms, are some of the most important tools when it comes to reaching new customers and keeping past ones coming back.
No matter the economic climate, your business can use digital marketing, content, and social media strategies to thrive.
Ready to get started on making this your most productive quarter ever?
Get in touch with us to learn more about the services we offer that will get you more hits, higher rankings, and unreal profits.
Great article on generating leads.