Cold calling, lead generation out of a Rolodex, newspaper press releases: these are the tactics traditional marketers once favored.
For decades, these tactics were successful. Today, technology has completely transformed marketing. If you don’t have SEO that works, your company is at a disadvantage.
If you’re not ready to let go of all your traditional marketing tactics, you don’t have to. You just have to know when to implement SEO that works. Here are five such instances.
1. You Need a Mobile Site
If you’ve noticed that everyone around you always seems to be on their smartphones, you’re not the only one. This is a common occurrence today.
It makes sense then that people will probably use a mobile device to discover your company.
This is where mobile optimization comes in. This premise requires two versions of your website: one for desktop users and one for those on their smartphones, tablets, and other devices.
These sites need to load quickly and look as good (if not better) than the desktop site. This means no cut-off text, weird page arrangements, or stretched images.
2. Link Building Is Crucial
As a traditional marketer, you may not dabble much with links. In modern SEO though, link building is mandatory.
With link building, you generate inbound links back to your website. These can come from guest posts, media mentions, or social media (more on this later).
These links always point back to a page on your site, such as your homepage, landing page, or ecommerce store. The better you are at link building, the higher your Google page ranking.
What this means is that your website is more likely to appear on the first page of Google search engine results. With increased visibility, you’ll get more traffic and sales.
3. Keywords Matter
The keywords you choose in a blog post can also influence your traffic and SERP results. Keywords should read naturally. You also have to watch your keyword density, or how many times the keyword appears in the copy.
Long tail keywords are more specific and descriptive. These often include up to four words. The keywords may describe your industry and location, like “auto mechanic in Chicago.”
Not only should keywords appear in your blog posts, but also on your landing page and in social media posts.
4. Longer Posts Are the Norm
Unless you’re writing a press release, it’s no longer preferable to write shorter content.
Google algorithms now favor content with word counts in the thousands, ideally 2,000 words and up.
These posts need to captivate and hold a reader’s interest until the end. Thus, there should be no fluff, but informative, actionable content.
5. And Our Last Tip for SEO That Works…Social Media
While “social media” in the days of traditional marketing was picking up the phone and chatting, things are different today.
Marketers know that an overwhelming majority of people use Facebook, Twitter, Instagram, and the like. If your company doesn’t have a social media presence, you’re an oddity.
Social media lets you sell products and services, build links, and generate traffic.
To make the most of your social media, you should share company news, blog posts, and other relevant content across your profiles.
Need more help with your marketing? Contact us directly to get things started!