Home Builder Marketing: Building a Digital Marketing Strategy

Home Builder Marketing: Building a Digital Marketing Strategy
August 1, 2016 Midas Blog
home builder marketing

Internet marketing is crucial in today’s business world. Every homebuilder wants to compete effectively and stay ahead of the game in the industry, so embracing these new marketing techniques is non-negotiable. Generating leads online and starting discussions with potential buyers through digital mediums is increasing every year, and ROI off marketing spends is becoming better and better along with it.

This process starts because someone who wants to build a house or construct a new commercial building will probably search for local construction companies online in the initial discovery phase of their journey. That’s where search engine optimization comes into play. Search engine optimization or SEO for homebuilders is crucial because most people turn to the internet to find solutions to their needs, even building a home.

You may see the importance of online marketing, but why exactly do you need it as a home builder?

Home Builder Marketing: Digital Marketing to Reach More Buyers

Helps you know exactly what you want

seo companies for homebuilders

Having a marketing system in place will help you understand that you need to have an SEO strategy to rank well in online search, a strong social media presence to start conversations, and a strong, lead-generating website to measure ROI. Having a blog and making videos are crucial too and support all of the aforementioned activities. The main thing that a building company must do is to create a website that will clearly focus on the services that they provide. This will serve as the conversion piece of your marketing efforts, turning your browsers into leads.

To give you direction and focus

A marketing system will give you direction and focus once you understand that people need to see the type of work that was completed by your company. Finished structures should be showcased in pictures or videos. A homebuilding company should use real-life examples of houses that they built or neighborhoods that they have designed. This way potential clients can get a good idea about the kind of home they will get if they decide to go with your particular company. It also gives you a chance to show off your best work, or the kind of work you are looking to secure.

To stand out from the crowd

homebuilder digital marketing

Since the era of the digital marketing is in full effect, many businesses already have a digital presence in place. Any homebuilder with an online presence should make sure that they brand themselves with a great logo, slogan, and catchphrase. Having a personable brand will make you stand out from the competition and build relational equity right form the start.

Whenever you consider online marketing as a homebuilder, be sure to keep your company relevant. You should make sure that you’re using the latest internet strategies and marketing techniques for younger buyers, who are entering the market and use the internet as an integral part of all major purchasing decisions.


Homebuilding companies that want to stay relevant in the market should have a marketing system in place to help them attract new clients. It’s undoubted that those looking to build a house will certainly search online for reputable companies that can assist them with the building. Digital marketing for homebuilders is something that every construction company should be doing, plain and simple.

If you are a homebuilder and need help with your digital marketing, we have experience in this specific industry and can help your business grow. For further reading, download our free homebuilder marketing guide below:

homebuilder marketing


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