There are clearly a ton of digital marketing benefits — if there weren’t, it wouldn’t have taken over traditional marketing last year to become the most popular advertising medium.
Now appears to be the time to start investing in a digital marketing strategy. Companies are consistently spending less of their precious dollars on old advertising methods and more on building a name for themselves online.
In fact, digital marketing is projected to consume 3/4 of industry leader’s marketing budgets by 2021!
So what makes online advertising worth such a huge investment?
Let’s take a look at some of the reasons businesses are making the shift from print, radio, and television to investing in the web — and why you should too.
5 Very Convincing Digital Marketing Benefits
Smart businesses won’t start spending money on something new without making sure it has good value first.
These proven benefits of digital marketing are some of the top reasons why there has been a shift away from traditional ads to the internet.
It’s more cost effective
Simply put, marketing costs are significantly lower for digital marketing than for old school methods.
For example, a Facebook advertisement can generate 5-30 user engagements for as little as $5.00… Whereas a magazine advertisement can run anywhere between $500 and $20,000 depending on the publication.
And you won’t even be able to tell how effective that pricey print ad was, which leads me to the next point.
It gives real time data
Figuring out how effective your advertising is, has never been easier with digital marketing strategies.
Now every time someone clicks, valuable information is collected instantly.
This data can tell you the impact your marketing strategy is having on your target audience — right away.
It can target a specific audience
In the online world, it’s way easier to hone in on your target market. Once you know who they are, you can find out where they hang out on the internet and what their interests are.
This lets you place an ad that will matter to your potential clients and shows up in the right place.
That’s much more effective than mass producing a print ad and hoping the right person reads it!
It will get shared more
When you get a flyer in the mail, where does it end up?
That’s right. The garbage.
Information on the internet has way more potential to get shared and passed on than print. In a world where 68% of people trust online opinions from other consumers, you want to take advantage of word-of-mouth…
Or should I say, word-of-share?
It will convert more clients
The end goal is to turn your target audience into customers.
Some digital marketing strategies were shown to be four times more effective than traditional methods at doing just that!
Now that’s worth investing in.
After looking into digital marketing benefits, it’s clear why online advertising is the way of the future.
Shifting marketing focus to the web can:
- Save money
- Give better insight with real-time data
- Target a more specific audience
- Get shared more
- And convert more potential clients into actual clients
Sounds great, right?
Experience the benefits for yourself. Make the switch to digital marketing today.