A strong brand identity is vital when it comes to making a strong impression on your customers.
Good branding boosts recognition, and clients prefer to do business with brands they’re familiar with and know are trustworthy.
Good branding tips the scales in your favor, making your business look approachable and well put together.
Read on for our top five branding tips for business success!
1. Take Inspiration From Your Competitors
While this may seem like an unlikely place to be looking for branding tips, keeping an eye on what your competitors are doing will give you an edge.
Make sure to analyze a broad range of competitors to get an idea of the bigger picture.
Take note of what they’re doing that works well and channel it into your own business branding.
Equally, take a look at what your competitors aren’t doing well. Knowing your competitor’s weaknesses is something you can use to your advantage, and turn into your strengths.
A good example of this is when supermarkets launch price-cut campaigns that shame their competitor’s pricing to stir up a full-blown supermarket price war!
2. Be Clear and Transparent About Your Company’s Purpose And Values
Authenticity is more important now than ever before. A whopping 91% of customers value honesty when it comes to social media marketing.
Transparency is key when it comes to gaining, and keeping, the attention and loyalty of your clientele.
If it helps, try to personify your brand and answer these questions:
- What problems are you trying to solve?
- How and what do you inspire?
- What sets you apart from your competition?
- Define yourself in three words. Why have you chosen these?
- What are your goals?
If you can answer these questions when it comes to your business, great! If not, perhaps you should consider going back to the drawing board.
In order to effectively implement a strong brand identity, you have to know your business inside and out.
3. Make Sure You Have A Strong Social Media Presence
In 2017, 2.46 billion people worldwide are using social media. Of course, this number is forever growing with every day that goes by.
Hashtags help engage your audience and are an excellent way of driving traffic your way.
4. Consistent Branding
Perhaps you’ve established yourself via various social media channels. In order to sustain a good rapport with your client base, you must have consistent branding.
For example, imagine your business is a blog that promotes cruelty-free cosmetics. Then one day, you decide to advertise a giveaway which includes non-cruelty free products.
What does this tell your customers? What does it say about you as a brand? It projects a lack of commitment to your following, and most importantly: inconsistent branding.
Again, consistency is something you can only achieve if you know what your brand stands for.
5. Hire Professionals
Don’t be afraid to reach out for help from beyond the confines of your company. This is what professionals are for. At Midas, our highly skilled team can help you with your brand design and digital marketing plans.