The pop culture quote “If you build it, they will come” doesn’t apply to the internet. Just because you have a website published doesn’t mean people will be able to find you. It takes the right approach, the right platform, and a strategy for SEO.
That’s why businesses that are serious about growing take advantage of a WordPress Specialist. These gurus know how to build an aesthetic website that is easy to find, easy to navigate, and generates qualified leads for your business.
How do they do it? And is it really worth the investment? We certainly think so! But you should decide for yourself after reading these 5 highlights of hiring a web designer trained in WordPress:
The Advantages of Hiring a WordPress Specialist
Did you know WordPress is the #1 content management system (or “CMS”) in the world? This massive platform makes up nearly 27% of the websites online today.
That’s why there are so many WordPress Specialists available. They know the in’s and out’s of this advantageous platform, and how to help your business make the most of it.
Here are 5 ways a WordPress specialist will bring your website to life:
1. WordPress Serves as a Powerful Engine for Your Website
If your website isn’t built on WordPress, you could be missing out.
Google is a big fan of WordPress sites. They rank well in search engine results because of well-structured content and the tendency to have a steady stream of updates.
In fact, Google endorses the use of WordPress for site design. The advantages of WordPress allow you to build a custom website that serves as a lead-generation machine for your business.
After all, your site is more than just a digital billboard. It serves as the hub for most digital marketing strategies. Used correctly, it should turn your web traffic into conversions that grow your business.
Whether your business sells products via an e-commerce platform or you’re building a website designed to showcase your services, WordPress gives you the tools and options to create what you need without constraints.
But keep in mind that not everything about WordPress should be “DIY”. While anyone can create a website on the platform and select a theme, it takes an expert to know how to optimize it and integrate various features.
From mobile responsiveness to plugins to SEO optimization, there’s a lot that goes into building a professional and useful website design, which is why hiring a specialist comes in handy.
2. Having an Expert Build Your Website Saves a Lot of Time
When you’re running a business, time is precious. You don’t want to waste weeks–or even months–trying to overcome a learning curve in order to build a website. Not only are you wasting time better spent on running your business, but you also run a high risk of missing important web design steps or elements.
By hiring a WordPress specialist, you guarantee quality results while opening up your own time or the time of your employees to be better spent on their job responsibilities.
Plus, the task gets done quicker. The average timeline for a custom web design is often 6 to 8 weeks. In that span, a good developer mocks up, stagings, and launches your website for you.
As he or she goes about this process, they will use expertise picked up through formal education and/or training to ensure that your site is built correctly from the front-end to the back.
They can also train you on how to post blogs, make updates, or manage your website properly, or you can hire them to do this for you.
The latter of these two options is a worthy investment. One that saves you time while ensuring the job is done right.
3. The Ways a WordPress Specialist Makes Maintenance & Management Easier
Because websites require monthly updates after they’re published to maintain optimal functionality and SEO, it’s good to have an expert available who can handle it.
Typical website security and maintenance services include:
- Updating Plugins & Themes
- Monitoring Website Security
- Responding to and Preventing Downtime
- Initiating Website Backups
But what about the other stuff, like uploading new photos, creating new pages, or formatting and posting your company blogs?
Enter Website Management: a service most businesses choose in order to save money, improve efficiency, and gain peace of mind.
When you put your website’s management into the hands of a WordPress Specialist, you save on the cost of having to hire a website developer in-house in order to use your site to your advantage.
They can also include this coding on any site updates you create. This is important when you’re making changes to your website. Even blogs have a unique set of coding that is essential to its formatting and SEO performance.
Not knowing how to update your website properly can lead to poor display, broken elements, and other “emergencies” you don’t want your web traffic stumbling upon.
4. A WordPress Specialist Can Help with Your SEO Strategy
Okay, so we’ve covered your website’s design and maintenance, but what about SEO? There’s no point in having a website nobody can find.
No matter how good your website design is, you aren’t going to pop up on the first page of Google overnight. It takes strategy to move up in search engine rankings, and the competition can be thick.
Currently, there are over 18 BILLION websites on the internet today–and counting. Carving your place on the world wide web requires you to prove to search engines your content and services are the best solutions to certain keywords researched by its users.
To do that, businesses develop or hire someone to develop an SEO strategy. This strategic marketing approach researches the most relevant keywords in your business, then uses both internal and external content to help you rank for them.
SEO is a full-time job for most businesses. It requires not only implementation but also maintenance. Your ranking changes in real-time based on new websites entering the pool and updates on existing websites trying to rank for the same keywords as you.
That means getting to the first page of search engines is only half the battle. The other half requires constant, daily monitoring and maintenance if you want to achieve optimal performance.
WordPress Specialists trained in SEO can do that by:
- Producing Relevant On-Page Content
- Producing Relevant Off-Page Content
- Building Quality Backlinks to Your Site
- Auditing Poor Backlinks to Your Site
- Improving Your Site Speed
- Improving Your Mobile Responsiveness
- And More…
All of these things are ongoing strategies, not singular tasks. They have to be implemented continuously in order to build and maintain your SEO performance.
But what if you need to rank fast? There is a strategy for that, too. It’s called Search Engine Marketing, or SEM. Many WordPress Specialists trained in SEO are also familiar with SEM strategies, including AdWords, Google’s popular platform for digital marketing.
The difference between SEO and SEM is that SEM is paid advertising. You’ve seen it before. From the banners on various websites to the top 3 listings on each of your Google search results, SEM puts you in front of your customers’ eyes.
For a price, of course.
If you’re interested in pairing an SEM strategy with your SEO, be sure to ask a website specialist about digital marketing opportunities.
5. A WordPress Specialist Can Improve Your Digital Marketing Campaigns
While we’re on the topic of marketing, another advantage to hiring a WordPress Specialist is he or she can help you get the most out of your digital campaigns.
From newsletters to landing pages to setting up call-to-actions, a good WordPress Specialist can adapt your website to whatever digital campaign you have going.
Have a sale on a product? Advertise it on your website via blogs, a landing page for SEM, or a slider image on your homepage.
Do you produce a monthly newsletter? Add a newsletter signup pop-up to your website to build your audience.
Perhaps you’re big on social media. Great! Add widgets or icons to your website in order to help new visitors stay connected.
When it comes to campaigns, there are numerous ways your website can both support and expand its reach. However, you won’t know how or when to use them without insight from an expert.
By hiring a WordPress specialist, you receive this expertise through a third party vendor, saving you the cost of hiring an in-house employee while making you money through advanced website development and maintenance.
Pretty cool, right?
Let Us Help You Optimize Your Website
Ready to have your website built and managed the right way? We can help your business grow with your website design, branding, SEO, and copywriting needs. We’ll set you up with a WordPress Specialist who can design and optimize a website tailored to your business.
Contact us to get started!