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NW Cornea Institute

NW Cornea Institute

“Midas helped us build a new brand and website, and then start marketing to promote everything online. We are very pleased with how it all turned out!”

Christina Kelley, Laser Vision Coordinator

Brand Development

NW Cornea Institute was formerly associated with a larger medical facility and did not have their own unique identity. They were ready to firmly establish a brand that represented their world-class corneal surgeons and services. The goal with this branding effort was to capture the spirit of the Northwest while still maintaining a highly professional image in the eyes of the medical community. The result was a name, logo and color scheme that brought all of these together in a memorable, respectable fashion.

 

Website & Digital Marketing

After the branding process was completed, we built a website that reflected the same spirit of friendliness and professionalism.  A Northwest look and feel was built around expert content within a site architecture that needed to serve both mainstream consumers and medical professionals. A heavy emphasis on search engine optimization was infused into the site, as well as clear CTAs for requesting appointments. A Facebook Ads strategy promoting site content around LASIK eye surgury, one of the client’s premier services, rounded out a complete lead generation program.

View the Website

 

The Result

A new brand, website and digital marketing program has emerged, strongly positioning NW Cornea institute as both a medical world leader in the field of cornea-related practices, as well as a brand that’s relatable enough for the average consumer to feel comfortable reaching out and connecting to learn more about their services.

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