Banner marketing is the most popular form of display advertising. If you haven’t tried it yet, it’s time for a change!
Display ads appear at the top, bottom, or on the side of web pages. Despite their effectiveness, people are reluctant to add them to their marketing strategies.
Hosting the banners brings in money through ad views and clicks. Clicking the ads leads consumers to the website where they might make a purchase.
Let’s first take a look at its features:
Features of the Best Banner Ads
The best banner ads have the following features:
- Simple yet eye-catching
- Use interactive elements and designs
- Blend in well with the content on the website
- Have a Call-To-Action (CTA)
- Do not cram a lot of information
Getting banner marketing right will make a difference to your business. Read on to learn its benefits.
Benefits of Banner Marketing
It is important to take advantage of the widespread internet usage in America. Pew Research says about 73 percent of Americans are online daily. This makes it likely they will see your banners on their web pages.
Banner marketing has five surprising benefits:
1. Market at Affordable Prices
Unlike other forms of advertising, banners are cheaper to create and share. Digital publishing software is available for creating your ads. You can partner with display ad networks to publish the ads you create.
Banners are effective in drawing attention to your products or services. They can attract online users by being visually pleasing.
2. Increase Brand Awareness
Having your banner appearing on several websites strengthens your brand. Few companies use this form of marketing. Thus, it will make your brand familiar to those who’ve never heard of your business.
They also alert consumers to the great products or services you have. People can interact with this content and learn more about what your company does.
3. Target Specific Customers
Many businesses struggle because they don’t specify their ideal customer profile. As such, they end up trying to sell to everyone. This strategy doesn’t work well.
It is better to have a buyer persona and target these specific individuals. Potential customers will click on the banners and end up on your sales page. You can be sure the customers are potential leads, otherwise, they would not have clicked the ad.
This removes the uncertainty of trying to convince customers about your offerings.
4. Measure Your Effectiveness
Marketing is a results-driven practice. Thus, you should be able to measure how effective your marketing campaigns are.
Banners allow you to track how many people saw your ad and what was the click-through rate.
You will be able to check your website traffic using tools like Google Analytics. Knowing the number of site visitors helps you know the impact of your banner ads.
With the data you collect, you can analyze what’s working and change your strategy.
5. Get a Long-Term and Flexible Solution
The beauty of banners is you can maintain the campaigns for long periods. This consistent or repetitive nature reinforces your brand’s name to potential customers. Plus, every time they click the banner, they will be taken to your website.
As for flexibility, banners come in various formats and with different interactive elements. You can tailor these depending on your needs.
Learn More about Digital Marketing
From the benefits above, you can see the great impact of banner marketing.
It will build your brand, allow you to target customers, and boost your sales. It gives you a long-term, flexible, and cost-effective tool for marketing your company.
Contact us to learn more about digital marketing! We’re here to help.