While digital marketing has stolen the limelight of the marketing world, print marketing still has a large role to play.
According to the American Marketing Association, print advertising remains to be one of the most effective means for promoting businesses.
There are many pros to offline marketing, including undistracted attention that you won’t get from web users, the opportunity to target the local market, and the cost-effectiveness: printing can actually cheaper when done well.
Here are five creative print marketing ideas to promote your business and boost your bottom line.
1. Brochures and Flyers
Brochures and flyers are still relevant, and they provide an optimal opportunity to make a beautiful first impression.
They work particularly well for gaining pure engagement from potential clients, particularly in public spaces when people are not prone to be sitting on their computers.
Brochures and flyers are easily customizable. You can use them for various promotions by making small changes to the copy while keeping consistent branding.
They also market credibility and trust. People don’t always trust what they see online. Providing printed brochures or flyers will validate your business.
Lastly, print advertising pieces such as these can be used to work with your digital marketing tools. Add and highlight your online information to the materials.
2. Business Cards
Business cards are more effective than you may think, and this is as much to do with their ability to fit into any situation with their extremely cheap cost.
Whether the occasion is social or professional, business cards ensure you never miss an opportunity to promote your company and make a professional connection.
They allow you to connect personally with a potential customer or partner and are always accessible, two aspects missing from digital marketing.
Business cards are perfect for increasing brand awareness and networking, without having to bluntly sell your services.
Plus, it is much more likely that someone will keep a business card than another form of advertising.
Banners don’t have to be boring. There are tons of options when it comes to banners, including stand-up or pop-up banners, table-stand banners, table-draped banners, and flags.
Banners are great because their size and versatility easily catch the eyes of prospective clients. Plus, they can be used in multiple circumstances making them highly cost-effective.
Banners can be placed outside of the building to draw attention and bring awareness to your location and product.
They are also the go-to item for trade shows and promotional events.
When you are fighting for an audience’s attention along with hundreds of other companies, as is the case at trade shows or tabling events (think: local markets), you want to stand out. The best way to do that is by implementing a large, attention-grabbing banner.
4. Direct Mail Postcards
These have all the similar benefits of brochures and flyers, including their ability to promote locally, their flexibility, credibility, and engagement.
However, direct mail postcards are different in that they target a specific niche customer–the population that reads and looks forward to their mail.
In addition, direct mail postcards provide an opportunity to get more personal. Instead of only focusing on your product or services, these can be used to send a holiday greeting, say happy birthday, or thank a customer for their business.
People love well-made, branded promotional products. No matter the demographics of the market you’re targeting, you can find the perfect promo item.
Put your logo on products such as pens, post-it notes, phone charges, thumb drives, cell phone cases, etc. Hand them out at trade shows, conferences, community events, and in-house.
This will allow your brand to go home with your potential clients, and remind them of your business every time they use the item. It is multiple marketing opportunities for the price of one.
Ready to Order Your Print Marketing Materials?
It is apparent that print advertising and promotions still have a place in our hearts and in the marketing arena.
Whether you’re in need of brochures, business cards, banners, flyers, or promo products, we have the service for you.
Make the first step in reaching your marketing and business goals and request a quote today.